Recently CMSWire examined the top content strategies that can help companies understand the ways content drives their brands, communications and influences customers. Here are summaries of the top five lessons learned:
1. Content / Strategy Matters
In the new content era, new rules apply. Content and content strategy must closely align with business goals to create meaningful relationships.
2. Personalized Data Influences Content
Creating effective content depends on data, behavioral analytics, algorithms and semantic technologies that provide an understanding of user behavior and help them find the content they need.
3. Multiple Channels and Disciplines
The ultimate goal of content strategy is the seamless integration of all content across multiple channels. This includes the ability to integrate content with social media (Twitter), SmartPhone technologies, tablet devices, and travel among platforms—without losing the message.
4. Curation is Key
Effective content curation, including supplementing original content with information from trusted sources and promoting them in context, can be a highly effective to position a business as an authority and valuable information resource.
5. Right People and Right Tools
Creating a coherent user experience depends on great content. Creating great content requires skill and a high level of collaboration among channels, departments, disciplines and individuals.
Read the full article at: A Look Back at Content Strategy in 2010.
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